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Natural and organic skincare made on the west coast of Sweden with a simple philosophy: innovation driven by nature, not chemicals.

In Sweden, nature isn???t something you visit. It comes to you whenever you step outside. Sun, wind, rock and ice; salt, sand, mud and water. Elements in a tangle of continuous change. The harsh coastal conditions can weather our skin and hair, but rather than hiding from nature, we turn to it for inspiration and answers.

Our coastal home in Varberg, has over 200 years of spa culture. Backed by this well-established natural skincare knowledge, we have been developing organic formulas that protect and nurture since 2008. We apply a modern mindset to age-old sea therapy practices, such as seaweed bathing, to create innovative contemporary treatments that use sustainably sourced seaweed and algae as key active ingredients.

We never compromise when it comes to ingredient purity, because we know that our skin and hair respond to natural molecules most effectively. The resulting products are defined by function and quality ??C made to be resilient in an unforgiving climate so that they can meet the demands of any situation.

The ambition of our products is to gradually train your skin to perform better in the long-term. Rather than a quick temporary fix, these are formulas designed to fit into a daily skincare routine and form part of a healthy lifestyle for years to come.