Its name is derived from Mayfair; an affluent area in the West End of London, England. It is one of the most expensive districts in London and the world. Which rightfully lends itself to the rich feel of the addition to our watch range. It all begins with a simple concept. A watch. Bringing together the pairing of modern materials, elegance and practicality. Uniquely designed from premium stainless steel and ceramic in a choice of finish. Featuring a black dial with crystals set at 6 & 9; complimenting hands and markers, matching the polished stainless steel and ceramic link band. A day date window sits proudly at the 3 o??clock position. Give him the gift of a watch as handsome and versatile as he is.