Perry Ellis is launched the new fragrance for men named Perry Ellis and with the motto "Be very. Like Perry" in 2013. The aim of this fragrance is to highlight tradition and accentuate spontaneity. "This is the first fragrance that we fully launched, from flacon design over composition to the advertising campaign," says Matt Cronin, marketing director in the house of Perry Ellis.

The composition is signed by perfumer of the house of Givaudan?????Claude Dir. It opens with scents of bitter orange, cardamom, coriander and clary sage. The heart incorporates fir tree, mint, cedar and lavender on a base of sandalwood, patchouli and white moss warmed by tonka beans, amber and musk. The fragrance is envisaged as a reflection of the Perry Ellis style and represents the modern, free-spirited man.