A fearless entrepreneur, TW Steel??s CEO Jordy Cobelens is the commercial force driving the brand.?With a passionate belief in the product, he has an infectious enthusiasm for connecting and growing the TW Steel network across the globe.A born go-getter by nature, whilst other school children were worrying about their homework the young Cobelens was successfully building his first sales network at just 14 years of age. Today the 2011 Ernst & Young Emerging Entrepreneur of the Year is on a mission to sell timepieces that enrich people??s lives.?Believing a great watch is a compliment, his vision for TW Steel is to deliver above the value of the timepiece and bring affordable products with attitude that offer a great experience to the wearer.